The Indian Premier League (IPL) 2023 initially experienced slow growth in advertising, primarily due to the absence of the startup category that had bought a significant amount of ad inventory last year and also the division of media rights between Disney Star and Viacom 18.
An increase in advertiser participation is anticipated in the Indian Premier League (IPL) due to a rise in viewership on both TV and digital platforms compared to the previous edition, leading media experts said.
The Indian Premier League (IPL) due to a rise in viewership on both TV and digitalÂ
Platforms compared to the previous edition, leading media experts said. initially experienced slow growth in the Indian Premier League (IPL) 2023 advertising, primarily due to the absence of the startup category that had bought a significant amount of ad inventory last year and also the division of media rights between Disney Starlind Viacom 18.
