Shah Rukh Khan-Gauri Khan’s son Aryan Khan launched his fashion brand on Sunday. The luxury streetwear’s price range, however, left fans in a state of shock.
Shah Rukh Khan’s son Aryan Khan on Sunday launched his clothing brand with a limited edition collection. The Bollywood star had even featured in its first commercial along with Aryan. The website of the company crashed as soon as the collection dropped with jacket autographed by Shah Rukh, priced at Rs 2 lakh. Despite the stiff price, it was sold out in just a few minutes. However, Twitter users had a field day as they noticed how the T-shirts were priced at an unbelievable Rs 25,000-Rs 47,000.
“For the sake of curiosity just checked @iamsrk brand #DyavolX … and prices dekhne ke baad lag rha hai isme mere ghar ke sath sath Neighbours kaa bhi ghar jayga. ,” a social media user commented. Another one added, ” Bhai koi hai joh meri kidney kharidega mujhe #DyavolX ki jaacket leni hai .”
However, a few Shah Rukh Khan fans debated over the price of the products. Sharing that the limited jackets come with SRK’s autograph, a fan wrote, “Dude this jacket is awesomeonly 30 of them have @iamsrk ‘s signature, in the second photo you can see where it will be this is really a collectible , no wonder its price is high, can you imagine wearing this with your autograph, I don’t even wash it to last more .” Another reasoned, ” Those who are complaining about #DyavolX’s price needs to understand that the brand is not catered towards them, it’s a luxury brand and it only caters towards the top 1% of the world.”