‘Mann Ki Baat’ has transformed the country’s mindset and initiated mass movements towards various social causes

Through the monthly radio programme, the report said, the prime minister has sought to transform how the general public looks at specially-abled persons “PM Modi urged the nation to recognise the specially-abled population as ‘divyang’ due to their inherent divinity and considerable achievements, showcasing their strong will towards life” it said

Prime Minister Narendra Modi’s ‘Mann Ki Baat’ has transformed the country’s mindset and initiated mass movements towards various social causes such as cleanliness, women empowerment, yoga and protecting the environment, according to a BJP linked think tank’s report. Public Policy Research Centre (PPRC) directors Vinay Sahastabuddhe, a senior BJP leader, and Sumeet Bhasin presented the report so party national president JP Nadda on

 Monday, the BJP said in a statement, a day after the 100th episode of the programme was broadcast, The radio broadcast has “transformed the country’s mindset and inculcated a positive outlook amongst the people,” the report, titled “Mann Ki Baat Se Jan Ki Baat”, said. “Through powerful and inspiring messages coupled with a practice of open dialogue, Prime Minister Modi has reformed the mindset of people, helping tackle issues like drug-abuse and chronic exam-related stress amongst students, etc.,” it said. 

It was through ‘Mann Ki Baat’ that “a sense of resilience and unity was maintained and sustained in the face of adversities brought by the deadly COVID-19 pandemic,” the report said.

It added that the programme has ensured the prime minister’s vision of ‘Sabka Sath and Sabka Vikas’ through ‘Sabka Prayas and Sabka Vishwas’. “Mann Ki Baat has brought significant transformation in the Indian demographic, initiating mass movements towards various social causes ranging from ‘swachhata’, environment protection, promotion of ‘Make in India’ products like khadi, women empowerment to yoga, etc, showcasing India’s ‘Jan Shakti,” the report said. 

Many of these issues are linked with Sustainable Development Goals (SDGs). it added.

The report claimed that the prime minister’s appeals during his ‘Mann Ki Baat’ programme to promote khadi have resulted in manifold increase in its production (115 per cent) and sales (179 per cent) from 2013 to 2020, directly resulting in the empowerment of artisans and weavers involved in its production.The increase in the production of khadi gave a “significant boost” to the income of artisans and weavers by 33 per cent and 10 per cent respectively, it added.


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